Craig Anderton on self-promotion

The music world is changing faster than ever before. But some things will never change. As Craig Anderton writes today:

Even in the days when musicians had record labels or publishers behind them, no one cared more about an artist’s music than the artist — and the more promotion and marketing the artist did, the better.

Write that on your wall or get a tattoo. Nobody cares more about your artistic work than you do. If not, you’re doing something wrong. Care for it.

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