Over 400 million views.

*spoiler alert!* It’s not a band but a promotional campaign for a different kind of product: a book.

Simon & Shuster will publish a “beautifully illustrated children’s book” on December 10 called “What Does The Fox Say?”

So if you want succes, the viral video is still game. You might need to dress up like an idiot and winkle your ass. But well… what else is new?

More about this on Medium.